SCIENTIFIC NAME: Echinacea purpurea 'Magnus'

COMMON NAME: Magnus Purple Coneflower

GARDEN SIZE: 3 ft. tall, 2 ft. wide

GROWTH RATE: Fast

USDA ZONE: 4-9

EXPOSURE: Full sun

WATER & SOIL: Prefers well-drained soil and has average water requirements. Does well in rain gardens.

HABIT (FORM): Clumping

FOLIAGE: Green with strong branches

FLOWERS: Dusky magenta-rose; 6 inch blooms. Blooms midsummer through fall.

PLANT ORIGIN: Native to Tennessee

WILDLIFE SUPPORT: Supports local bees, lepidoptera (moths and butterflies), and birds (especially finches).

FERTILIZING: Give a root stimulant or 4-3-3 fertilizer during initial planting, then feed lightly in late winter or early spring with compost or an organic fertilizer.

PRUNING: Cut back to just above soil level in early spring. Leave the seedheads in place over the fall and winter to support wildlife.

TOXICITY FLAGS: Not generally considered toxic to dogs, cats, or horses. Always research further if you have concerns, as reactions can occur with anything.

USES: Borders, containers, meadows, prairies, rain gardens. Cut flowers.

NOTES: 1998 Perennial Plant of the Year