SCIENTIFIC NAME: Echinacea purpurea 'Magnus'

COMMON NAME: Magnus Purple Coneflower

GARDEN SIZE: 36 inches tall by 24 inches wide

GROWTH RATE: Fast

USDA ZONE: 4-9

EXPOSURE: Full Sun (6 or more hours of sun per day)

WATER & SOIL: Prefers well-drained soil and has average water requirements.

HABIT (FORM): Upright, clump-forming

LIFE CYCLE: Perennial; capable of producing viable seed and freely self-seeding when seed heads are retained. Seedlings may vary and should not be expected to remain true to the original cultivar

FOLIAGE: Green with strong branches

FLOWERS: Single; exceptionally large, up to 6-inch magenta-rose blooms distinguished by broad petals held horizontally rather than drooping; blooms in summer

PLANT ORIGIN: Native to eastern North America, including Tennessee

WILDLIFE SUPPORT: Provides abundant nectar and pollen for local pollinators and other beneficial insects. While offering limited larval host value, seed heads feed goldfinches and other birds into fall and winter.

FERTILIZING: Give a root stimulant or 4-3-3 fertilizer during initial planting, then feed lightly in late winter or early spring with compost or an organic fertilizer.

PRUNING: Cut back to just above soil level in early spring. Leave the seedheads in place over the fall and winter to support wildlife.

TOXICITY FLAGS: Generally considered non-toxic to people, dogs, cats, and horses. As with any plant, consuming large quantities may cause mild digestive upset.

USES: Borders, meadows, prairies, rain gardens, cut flowers, containers (please note that use in containers voids the limited one-year warranty)